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Usability improvement: combine open/import and save/export
I really like Family.Show! It demonstrates well that complexity and simplicity can walk hand in hand.
The menu good be simplified even more, by leaving out the GedCom menu and adding the GedCom file format to the file type dropdownlist in the Open... and Save... dialog windows.
The menu option "What is GedCom?" could be left out, or moved to a help menu, but I think the power of the App is that it's so self-explanatory, that it doesn't need a Help menu.
The video-cast on the Vertigo site explains it all.
Keep up the good work!